Key stakeholders — including employees, customers, and investors — are taking notice of purpose-led businesses. They want to see practical demonstrations of how a business is putting its mission into practice each day. As business owners, you have a unique opportunity to carry out your values, morals, and principles through your company. And it's easier than you think.
But first, you have to answer one question: What are they?
Answering this question and implementing its result is the topic of the first workshop in the 2019 Good For Michigan Impact Series. Rob McCarty from Michigan's first certified B Corp marketing firm, The Image Shoppe, will walk through how to nail down your mission statement and leverage it to get the clients, customers, and workforce your company needs.