Statewide campaign celebrates businesses for sustainability efforts and making a difference

Sep 21, 2018

Local First today launched its statewide “Good For Michigan” programming that recognizes businesses for making a positive impact on employees, local communities and the environment.

“We’ve heard from businesses across Michigan that they want to replicate Good for Grand Rapids in their own communities, and Good For Michigan is an opportunity for businesses statewide to demonstrate their social and environmental impact,” said Elissa Sangalli Hillary, Local First president. “We believe good business matters and Good For Michigan recognizes businesses that go above and beyond to do good in their communities and create opportunities for people thrive and succeed.”  

Good For Michigan celebrates and promotes businesses that are making a positive impact in communities across Michigan, from Grand Rapids to the Lakeshore to Traverse City to Ann Arbor and beyond. Launched in 2017 as “Good for Grand Rapids,” the campaign has grown into a statewide program that recognizes businesses across Michigan that use business as a force for good.

“Local First’s Good for Grand Rapids initiative has positively impacted our city, and we are excited that they are taking the campaign statewide to new communities,” said Trevor Corlett, CEO of Madcap Coffee Company and Local First board member. “Good For Michigan recognizes the growing number of businesses that are taking steps to make a positive impact on people and the environment, and we are looking forward to seeing more businesses partner with Good For Michigan in their own communities.”

Good For Michigan is a program for any business, regardless of local ownership, size or location, to join and demonstrate their positive impact on employees, their community and the environment. To become Good For Michigan, businesses can take the Quick Impact Assessment, which is an online assessment that helps companies measure their positive social and environmental impact in their local community. Nearly 100 businesses have taken the assessment over the last year to determine how they can make a positive difference within their business and across the state.

"Field & Fire has been committed to sustainability and environmental stewardship since day one. We care deeply about the health of our customers and the planet,” said Julie Kibler, owner of Field & Fire and Good for Grand Rapids business. “It feels amazing to be a part of a movement to change the landscape of our local food system. Being recognized as a business that is Good for Grand Rapids brings a sense of appreciation for what Local First does and their ability to foster this type of initiative."

Good For Michigan offers resources and best practices for sustainability and social good, and provides educational workshops, programs and events that help equip businesses with the information and resources they need to use their business as a force for good. To learn more about Good For Michigan and to access resources, visit

Michigan is home to some of the nation’s leading certified B Corps. There are 19 Michigan-based businesses certified as B Corps. Other West Michigan companies designated as Certified B Corps include Brewery Vivant, Cascade Engineering, Essence Restaurant Group, The Gluten Free Bar, Highland Group and Image Shoppe. Good For Michigan aims to position Michigan as a leader in sustainability and encourages businesses to join other Michigan B Corps by taking the full B Corp assessment. Learn more at    

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