Part Two: Setting realistic, measurable and meaningful goals for 2019

Jan 2, 2019

Have you ever set New Year’s resolutions, but it seems like they never stick? You’re not alone. According to a US News report, 80 percent of New Year’s resolutions fail by the second week of February.

But there’s good news: We’re here to help you set realistic, measurable and meaningful goals that you can achieve in 2019. Read on for some helpful tips and ideas to inspire you as you set goals for the new year.  

Set meaningful goals.  
When setting goals for your business, it’s important to be able to explain why they matter and how they will help your business make a positive impact. If you’ve spent some time reflecting on 2018 (see our last post for tips), you’ve probably identified some areas you’d like to focus on in 2019. And if you’re looking for inspiration or can’t seem to land on the right goal for your business, we’ve brainstormed a list of possible goals for 2019.

Better Health

  • Fuel your business using green energy sources
  • Cut down on waste and implement a recycling program
  • Create an employee wellness program
  • Encourage and set up incentives for employees to walk, bike, carpool or bus to work

Save Money

  • Conduct an energy audit to see how you can reduce energy costs
  • Look for opportunities to localize your supply chain
  • Cut back on paper
  • Focus on retaining employees to avoid costly turnover

Give Back

  • Encourage employees to volunteer
  • Participate in community events
  • Hire from your neighborhood
  • Engage local youth in talent development programs

Grow New Skills

  • Take the B Impct Assessment or SDG Baseline
  • Attend a Measure What Matters Workshop
  • Find a mentor
  • Write mission and vision statements

Share goals with your team.
Make your team part of the goal-setting process for your business and have them help you prioritize the two to three areas where you’d like to focus. Whether it’s brainstorming ideas with them or getting their feedback via survey or team meetings, it’s important to involve people at different levels of your business. Not only does this give you fresh insight, but it can also be used as a tool to engage employees and give them a sense of purpose at work.

Break goals down into manageable steps.  
To achieve any goal – regardless of how large or small it is – it’s important to break it down into manageable steps you can make progress on throughout the year.  

Let’s say your goal is to launch a company-wide recycling program by 2020. But you know that recycling programs don’t happen overnight because it involves changing habits.

Imagine if you broke down this big goal into smaller steps. You could first start by announcing the idea for a recycling program to your team so you can collect feedback. Next, determine what materials you’ll recycle and how they’ll be collected (e.g. paper, plastic or electronics to name a few). Maybe you just start with the easy stuff, like office paper. Once you have a plan, create a strategy for educating your team and encouraging them to change their habits.

When you break down a goal into smaller steps, it makes it more manageable to collaborate with your team, set deadlines, and make progress throughout the year. For more tips on creating manageable goals, consider using the S.M.A.R.T. goal-setting approach.

Set a reminder to retake the B Impact Assessment and SDG Baseline a year from now.
Part of achieving your goals is measuring progress. The assessments can be used as a tool for measuring the progress towards your goals. Before you ramp up with your 2019 goals, set a reminder to retake the them at the end of 2019 to measure your progress. This way you can track and celebrate your progress and identify ways to build on your goals in the following year.

Many of us know that an important part of staying on track with goals is accountability. If you’re someone who needs support from friends or mentors to stay on track with goals, join us next week for Part Three of our New Year resolution series: Surrounding your business with a support network.


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