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People First Economy Annual Meeting

Like many others, our organization has continued to evolve over the last two years. During the Annual Meeting broadcast, we shared how it all started and how it's going – with a big announcement! 

The Annual Report showcases what we accomplished together in 2021.

The Annual Meeting is a celebration of the previous year’s programming and intention for the year to come.

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Once you've measured your impacts, you'll know where you excel and where you can improve. Good For Michigan collects resources for businesses that include organizations, websites, blogs, and webinars. Please search by impact area. Sign up for our newsletter and follow our social for regular updates!

The impact a business has on its community can include inclusion and accessibility efforts, job creation, supplier relations, charitable giving, community services, and local involvement. 

Customer impact includes products or services that are designed to address a particular social problem for or through its customers, such as health or education products. 

Environmental impact includes a company's stewardship, utilities, natural resource use, emissions, and supply/distribution channels. 

Governance includes the mission, ethics, accountability, and transparency of a company or organization. 

The impact an employer has on its employees can make or break its workforce. Contributions to employee well-being, such as compensation and benefits, training, health and safety, and job flexibility can make a huge difference in staff loyalty.

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Meet the Team

The Good For Michigan Program is led by the People First Economy team. This group of passionate individuals works to create quality resources, engaging campaigns, and innovative solutions. 

Hanna Schulze

Katherine Jandernoa
Business Development Manager

Kathleen Roark
Director of Engagement

Victoria Munro
Community Engagement Manager

Alice Jasper
Program Director

Emmanuel Ibarra 
Impact Coordinator

Mieke Stoub
Marketing Director


Learn more about the People First Economy team

​Board of Directors

Doris Drain, Co-Chair | United Bank of Michigan

Christine Lindeman, Co-Chair | Sytsma Wealth Strategies

CJ Schneider, Secretary | Miller Johnson

Jason Wheeler, Treasurer | Wheeler Development Group / PURE Real Estate Management

Trevor Corlett | Madcap Coffee

Tarra Davis | Daddy Pete’s BBQ

Seth Getz | Business Mastery

Gary Glass | Silver Lining Computer Services

Tammy Karas | United Bank of Michigan

Kyama Kitavi | Fair Food Network

Milinda Ysasi | GROW

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Get Started

The journey to a regenerative economy starts with measuring your own impact. Depending on where you are in yours, you can use one or both of these measurement tools. To become Good For Michigan, you must complete the SDG Baseline or finish at least 25% of the B Impact Assessment. To stay Good For Michigan, you must retake either assessment every two years. 

If you need help at any point in these assessments, please email us!

Take the SDG Baseline or

the B Impact Assessment

Not sure which is right for you? Learn more about each assessment below.

The SDG Action Manager is a free online tool that is designed to help business set and achieve measurable, positive goals in comprehensive sustainability. It includes an initial Baseline assessment of 25-35 questions depending on the industry and size of business. This tool also recommends which of the 17 Sustainable Development Goals (SDGs) your business has the most opportunity to contribute a solution. After completing the Baseline, your company will be able to access the rest of the 17 SDG modules and will receive a report that outlines where it excels, has areas for growth, and give it pathways to that growth. 

The B Impact Assessment (BIA) is another free online assessment tool that measures and categorizes the impact of your business in the following areas: Governance, Workers, Community, Customers, and Environment. This assessment can be used to help companies guide their sustainability efforts. The BIA is also what Certified B Corps™ complete in order to receive B Corp Certification™.

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Sustainable Development Goals

The 17 Sustainable Development Goals (SDGs) are a universal call to action to end poverty, protect the planet, and ensure that all people enjoy peace and prosperity. They recognize that ending poverty and other deprivations must go hand-in-hand with strategies that improve health and education, reduce inequality, and spur economic growth – all while tackling climate change and working to preserve our oceans and forests. Learn more

See how the SDGs align with the MI New Economy Plan!

The SDG Action Manager

Good For Michigan businesses and Certified B Corps use the SDG Action Manager to track their progress and set goals. Developed by B Lab and the United Nations Global Compact, the SDG Action Manager is an impact management solution that enables businesses to take action on the Sustainable Development Goals through 2030. 

The SDG Action Manager enables dynamic self-assessment, benchmarking, and improvement through a series of questions, guidance, and performance scores related to the Sustainable Development Goals and the Ten Principles of the UN Global Compact in areas of human rights, labor, environment, and anti-corruption. It is a confidential self-assessment tool that is free and easy to use. Get started!


Q: Will my company’s data and assessment results still be confidential with the SDG Baseline Tool?

A: Yes. Good For Michigan’s privacy policy prohibits us from sharing assessment results the individual results from participating companies/organizations who have engaged with the B Impact Assessment, Quick Impact Assessment. Good For Michigan only shares participant data in an aggregate format or ‘Collective Impact Reports’ comprised of 10 businesses or more. This policy extends to all SDG Action Manager tool as well.

Q: Will I still be able to receive my annual impact improvement report and Good For Michigan consultation after completing the SDG Baseline?

A: Yes. All data and assessment results from the SDG Baseline are carried over to the B Analytics platform. B Analytics has and will continue to house all assessment results from the BIA and SDG Action Manager, and will maintain an archive of all past QIA results. This will allow Good For Michigan to continue generating Impact Improvement reports for program participants and allow us to help your company track its sustainability progress over time.

Q: What are the SDGs or the Global Goals?

A: The result of an inclusive global consultation, the Sustainable Development Goals (also known as the Global Goals, or SDGs for short) are a collection of 17 interconnected goals that were agreed to by 193 United Nations member states in 2015. They serve as a blueprint to build a better world for people and our planet by 2030.

Q: What is the role of business in addressing the SDGs?

A: The SDG vision calls for a deep transformation in which business must not only participate but lead — going beyond mapping business as usual to the SDGs, to rethinking business models and using a collective voice to ignite further action.

Q: Who will use the SDG Action Manager? 

A: The SDG Action Manager is a web-based impact management solution for businesses of all sizes around the world to meaningfully improve their progress on the Global Goals. 

Q: How many companies are using the SDG Action Manager?

A: Thousands of companies from around the world including Africa, Europe, Latin America, and North America are using the SDG Action Manager.

Q: Can individuals track their impact on the SDGs using the SDG Action Manager?

A: No, this solution is intended for businesses. 

Q: Can the SDG Action Manager be used to create external-facing reports?

A: No, the SDG Action Manager is a self-assessment impact management solution designed for businesses to internally assess and manage their efforts toward the SDGs. 

Q: Can foundations and nonprofits use this solution?

A: Yes. While the SDG Action Manager is designed for businesses, other organizations can use it as a free public solution in the same way that a business could. 

Q: Why did B Lab and the UN Global Compact join forces to create the SDG Action Manager?

A: Our insights showed that awareness for the Sustainable Development Goals was high among companies, but they lacked the tools and direction to get started and take action. With this need in mind, we joined forces to bring together our content expertise and unique approaches to corporate sustainability through the SDG Action Manager.

Q: How was the SDG Action Manager developed?

A: The SDG Action Manager features select questions from the B Impact Assessment that have been mapped to the SDGs, supplemented by new performance measures informed by the Ten Principles of the UN Global Compact and the SDGs, as well as the expertise of our content advisors.

Q: What is the B Impact Assessment (BIA) and how is it different than the SDG Action Manager?  

A: The B Impact Assessment is a tool that companies use to manage their impact on their workers, community, customers, and the environment. High verified performance on the BIA is one of the three requirements for a company to be eligible to earn B Corporation Certification. Developed by B Lab and the UN Global Compact, the SDG Action Manager incorporates the 10 Principles of the UN Global Compact and the Sustainable Development Goals (SDGs) to enable businesses to identify risks areas, track improvement, access resources, and manage their impact on the SDGs throughout their operations, supply chain, business model, and collective action. The SDG Action Manager will enable users to integrate the BIA’s comprehensive, stakeholder-based view, with a more focused look at their performance on the Sustainable Development Goals.  

Q: What is the SDG Compass and how is it different than the SDG Action Manager?  

A: The SDG Compass developed by the UN Global Compact in partnership with GRI and the World Business Council for Sustainable Development guides companies on how they can align their strategies as well as measure and manage their contribution to the Sustainable Development Goals. The guide presents five steps that assist companies in maximizing their contribution to the SDGs. The SDG Action Manager is a web-based impact management solution to enable businesses to take action on the Sustainable Development Goals through 2030. It enables meaningful business action through dynamic self-assessment, benchmarking, and improvement.

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You've begun your journey to social and environmental sustainability. After you complete the SDG Baseline or B Impact Assessment, you will join hundreds of Michigan businesses in a growing movement towards a more resilient and regenerative economy.

What's Next?

First, we need to gather some contact and demographic information from you. Some questions will be repeated in the assessment, but please complete it to the best of your ability. 

Why do we need this information?

We know that Michigan businesses are made up of a wide variety of industries, ownership demographics, and size. We want to make sure we're representing you the best we can! The metrics gathered below as well as in the SDG Baseline and B Impact Assessment help us create a larger picture of the businesses that are making an impact in Michigan.

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THANK YOU for taking this next step in becoming Good For Michigan! This information is vital to tracking the progress of this growing initiative and will not be shared publically. We'll follow up as soon as possible to go over your results of the assessment. In the meantime, please make sure to follow us on Facebook, LinkedIn, and Instagram to hear how business is used as a force for good™.

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Frequently Asked Questions

Q: What is Good For Michigan?

A: Good For Michigan inspires, equips and celebrates companies that create high-quality jobs, stronger communities and a healthier Great Lakes region. It offers resources and best practices for sustainability and social good. Good for Michigan welcomes and encourages all companies to participate, regardless of local ownership, size or location. 

Q: How is Local First involved in the Good For Michigan campaign?

A: Local First is West Michigan’s leading resource for companies looking to make a positive impact in their community. Through Good For Michigan, Local First is equipping businesses with the tools they need to use their business as a force for good, and celebrating them for making a positive impact in the community.

Q: Why should my company participate in Good For Michigan?

A: Good For Michigan brings together a growing number of companies with a demonstrated commitment to positive environmental and social change. Any company that is interested in learning how to make a positive social and environmental impact in the community is welcome to participate. 

Q: How does my company participate in Good For Michigan?

A: Businesses and nonprofits can become Good For Michigan by completing the SDG Baseline Tool. This tool measures social, environmental, and economic impacts and helps set goals for the future. It's free to complete and confidential.

Q: What do I need to complete the SDG Baseline?

A: Have a basic knowledge of:

  • Business structure, policies, and history 
  • Energy consumption and waste management practices 
  • Frequent vendors and suppliers

Q: What type of business can participate in Good For Michigan?

A: We encourage businesses of all sizes and industries to participate. A diverse range of West Michigan businesses are already participating in Good For Michigan, from an engineering firm to a brewery to restaurants to a housing development company to design firms and more.   

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Privacy Policy

This privacy notice discloses the privacy practices for This privacy notice applies solely to information collected by this website. It will notify you of the following:

  • What personally identifiable information is collected from you through the website, how it is used and with whom it may be shared.
  • What choices are available to you regarding the use of your data.
  • The security procedures in place to protect the misuse of your information.
  • How you can correct any inaccuracies in the information.

Information Collection, Use, and Sharing 
We are the sole owners of the information collected on this site. We only have access to/collect information that you voluntarily give us via email or other direct contact from you. We will not sell or rent this information to anyone.

We will use your information to respond to you, regarding the reason you contacted us. We will not share your information with any third party outside of our organization, other than as necessary to fulfill your request, e.g. to ship an order.

Unless you ask us not to, we may contact you via email in the future to tell you about specials, new products or services, or changes to this privacy policy.

Your Access to and Control Over Information 
You may opt out of any future contacts from us at any time. You can do the following at any time by contacting us via the email address or phone number given on our website:

  • See what data we have about you, if any.
  • Change/correct any data we have about you.
  • Have us delete any data we have about you.
  • Express any concern you have about our use of your data.

We take precautions to protect your information. When you submit sensitive information via the website, your information is protected both online and offline.

Wherever we collect sensitive information (such as credit card data), that information is encrypted and transmitted to us in a secure way. You can verify this by looking for a lock icon in the address bar and looking for "https" at the beginning of the address of the Web page.

While we use encryption to protect sensitive information transmitted online, we also protect your information offline. Only employees who need the information to perform a specific job (for example, billing or customer service) are granted access to personally identifiable information. The computers/servers in which we store personally identifiable information are kept in a secure environment.

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Good Business Matters

What we do

Good For Michigan brings together and recognizes companies across Michigan that are making a positive impact on their employees, their community, and the environment. This initiative offers resources and best practices for sustainable and social good. Good For Michigan is proud to be the B Local for the state. B Locals are place-based communities of people using business as a force for good.

How we do it

Measure current impacts

Businesses that are Good For Michigan have quantified the impacts their business makes on the community, the environment, their employees, and their governance structure. They use the SDG Baseline or the B Impact Assessment as a roadmap to a better future.

► Measure your impact

Speak to neighborhood and business associations

There is a robust network of entrepreneur support organizations in Michigan, all responsible for their own community of businesses. Good For Michigan works with dozens of these organizations to give them the tools necessary to lead their businesses into a powerful global movement towards a regenerative economy.

► Host a hackathon

Gather and provide resources to help improve impacts

As we build relationships across Michigan, we also meet organizations that can help businesses improve on their measured impacts. Learn more about each impact area:

Community // Customers // Environment // Employees // Governance

► Become a Good For Michigan resource

Our History


Local First launched the Good for Grand Rapids campaign. Its goal was to recognize companies making a measurable, positive contribution to Grand Rapids. During its first year, roughly 70 businesses took the Quick Impact Assessment. Of these, eight top-scoring businesses were selected to receive the Good for Grand Rapids Awards at the first annual awards ceremony.

2017 Press Conference

2018 Brand Launch


Since then, the campaign has grown into a separate, statewide initiative now known as Good For Michigan. Businesses all over Michigan are using the QIA to measure what matters: their impact on the community, their employees, and the environment.

Click here to see a list of the current Good For Michigan businesses.


2019 Annual Report

The Good For Michigan program gains traction and continues to support businesses in their sustainability journey. Check out a few highlights in the Annual Report.

  • Increase in participation across the state
  • More than a dozen industries represented
  • Growing B Corps in Michigan
  • B Corp speaker tour
  • Workshop series recap
  • and more!


In January 2020, our partners at B Lab and the United Nations launched the SDG Action Manager, a free online tool that is designed to help businesses set and achieve measurable, positive goals in comprehensive sustainability. Good For Michigan aligned with this global tool and now uses it to help Good For Michigan businesses benchmark and track their success.


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