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Frequently Asked Questions

What is Good For Michigan?

Good For Michigan inspires, equips and celebrates companies that create high-quality jobs, stronger communities and a healthier Great Lakes region. It offers resources and best practices for sustainability and social good. Good for Michigan welcomes and encourages all companies to participate, regardless of local ownership, size or location. 

How is Local First involved in the Good For Michigan campaign?

Local First is West Michigan’s leading resource for companies looking to make a positive impact in their community. Through Good For Michigan, Local First is equipping businesses with the tools they need to use their business as a force for good, and celebrating them for making a positive impact in the community.

Why should my company participate in Good For Michigan?

Good For Michigan brings together a growing number of companies with a demonstrated commitment to positive environmental and social change. Any company that is interested in learning how to make a positive social and environmental impact in the community is welcome to participate. 

How does my company participate in Good For Michigan?

Good For Michigan offers opportunities and resources for businesses that want to learn and do more. These include educational workshops and networking events - more information coming soon at We also encourage all companies to take the Quick Impact Assessment where any business can get a snapshot that measures and quantifies the positive impact they’re making in their local community - for free! 

What is the Quick Impact Assessment?

To help businesses grow and improve, Local First pioneered a Quick Impact Assessment (QIA). This is a 60-minute assessment that measures dozens of best practices on employee, community and environmental impact. Business owners can also see how they stack up with other businesses nationally.  

This assessment is ideal for businesses that are interested in learning about how they can use their business to make a positive social and environmental impact in their community.  

What do I need to take the QIA?

Have basic knowledge of:

  • Business structure, policies, and history 
  • Energy consumption and waste management practices 
  • Frequent vendors and suppliers

What type of business can participate in Good For Michigan?

We encourage businesses of all sizes and industries to participate. A diverse range of West Michigan businesses are already participating in Good For Michigan, from an engineering firm to a brewery to restaurants to a housing development company to design firms and more.   

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  • How you can correct any inaccuracies in the information.

Information Collection, Use, and Sharing 
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Unless you ask us not to, we may contact you via email in the future to tell you about specials, new products or services, or changes to this privacy policy.

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  • Change/correct any data we have about you.
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Wherever we collect sensitive information (such as credit card data), that information is encrypted and transmitted to us in a secure way. You can verify this by looking for a lock icon in the address bar and looking for "https" at the beginning of the address of the Web page.

While we use encryption to protect sensitive information transmitted online, we also protect your information offline. Only employees who need the information to perform a specific job (for example, billing or customer service) are granted access to personally identifiable information. The computers/servers in which we store personally identifiable information are kept in a secure environment.

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How To

To participate in Good For Michigan, businesses and nonprofit organizations take the Quick Impact Assessment. The QIA is a free online tool that is designed to show how a business stacks up against others in its industry. It includes a series of questions and can take 30-60 minutes to complete. Each participant will receive a report that outlines where they excel as well as areas for growth. In order to maintain Good For Michigan status, the company or organization must retake the assessment annually. 

Step 1

Take the Quick Impact Assessment

Have basic knowledge of...

  • Business structure, policies, and history 

  • Energy consumption and waste management practices 

  • Frequent vendors and suppliers

Step 2

Attend a Workshop or a Mixer

  • Meet values-aligned community members and decision makers

  • Learn strategies to strengthen your business

  • Connect with resources to help you succeed 

Step 3

Use Business as a Force for Good

  • Show off your Good for Michigan materials to demonstrate your commitment to the community

  • Encourage others to participate 

  • Implement positive change

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Good Business Matters

Good For Michigan brings together and recognizes companies across Michigan that are making a positive impact on their employees, their community, and the environment. This initiative offers resources and best practices for sustainable and social good. We curate educational programming and convene values-aligned businesses that strengthen our economy, create equitable opportunities for our workforce, and work towards a healthier planet.

Have questions? Get answers

Our History

Local First launched the Good for Grand Rapids campaign in 2017. Its goal was to recognize companies making a measurable, positive contribution to Grand Rapids. During its first year, roughly 70 businesses took the Quick Impact Assessment. Of these, eight top-scoring businesses were selected to receive the Good for Grand Rapids Awards at the first annual awards ceremony.

2017 Press Conference

2018 Brand Launch

Since then, the campaign has grown into a separate, statewide initiative now known as Good For Michigan. Businesses all over Michigan are using the QIA to measure what matters: their impact on the community, their employees, and the environment.

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